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S4 Capital s MediaMonks buys into Tomorrow in China | Advertising

The staff of Tomorrow, including Rogier Bikker (second row, sixth from left) Hot on the heels of absorbing two US agencies, S4 Capital is bringing Tomorrow, a 50-person Shanghai-based creative agency, into its MediaMonks content practice.  The absorption of the agency roughly doubles the MediaMonks headcount in China, and Tomorrow boasts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients. The agency, founded in 2015 by Rogier Bikker, won the gold award for Greater China Independent Agency of the Year in Campaign Asia-Pacific s Agency of the Year Awards in both 2020 and 2019. Bikker will be MD of the combined operation in China, which will operate under the MediaMonks moniker until a move to a unified brand that Sir Martin Sorrell, executive chairman of S4 Capital, has said is in the offing.

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